PROJECT GOALS
The goal for designing the label was to create a visually appealing, simple, and clean design that resonates with our brand identity.
Drawing inspiration from the Victorian and vintage aesthetics, we aim to craft a timeless look that evokes a sense of elegance and sophistication. In addition, we seek versatility in the design. allowing for easy customization to cater to different product subsets.
By incorporating elements that can be inverted or modified, we aim to create two distinct variations of the label template while maintaining overall consistency and coherence. This approach enables us to effectively differentiate between Lager and Ale
products while preserving the overarching brand aesthetic.
